How to be a good wife? The amalgam woman-vestuary-domestic space

Como ser uma boa esposa? O amálgama mulher-vestuário-espaço doméstico

Resumo

This work seeks to reflect on the representation of women in magazines from the 1950s and in advertisements from the 21st century, highlighting Brazilian cultural products. This theme is justified, because the media is an important mechanism in the dissemination of an idealized model of women, propagating norms of behavior related to the female gender. We sought to problematize the stigma of the woman housewife, portrayed and linked to the home, through a fusion of her body, clothing and ornaments and domestic objects, in addition to analyzing images extracted from magazines aimed at the female audience in the years 1955 and an advertising piece from 2015. In methodological terms, it is a basic research, with a qualitative approach, of the exploratory-descriptive type. We used the triangulation approach proposed by Ana Mae Barbosa (2014), discussing the results based on bibliographical references that understand gender as a sociocultural construction.