International market selection for livestock producers: hierarchical modeling for prioritizing economic stability, logistics, and culture

Seleção de mercados internacionais para pecuária: priorizando estabilidade econômica, logística e cultura

Autores

Palavras-chave:

Analytic Hierarchy Process, Decision support, International market selection, livestock

Resumo

This study presents a decision-making framework for Brazilian livestock producers seeking to expand into European or Asian markets, aligning with EU and Islamic regulations. Key Performance Indicators (KPIs) were collected for the top five pre-selected markets, namely Germany, Belgium, France, Emirates, and Turkey.  The data was collected from the World Bank and OECD from 2020 to 2023. The Analytic Hierarchy Process (AHP) was used to determine a set of weights for criteria including economic stability, logistics, culture, and market appeal reflecting a large producer's priorities. Results highlight the relevance of economic stability and GDP growth for International Market Selection (IMS), while logistics and cultural similarity received relatively lower importance. This study demonstrates the practicality of the AHP method in assisting decision-making for international market selection in the livestock industry, offering valuable insights to producers seeking expansion opportunities.

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Biografia do Autor

Renata Melo e Silva de Oliveira, Universidade do Estado do Pará

Renata é Ph.D. Engenharia e Gestão Industrial via Universidade do Porto (UP) em 2018 e investigadora permanente do NUPAD (UEPA) no Brasil. Além disso é Investigadora Externa no Instituto de Engenharia de Sistemas e Computadores, Tecnologia e Ciência (INESC TEC) em Portugal. Suas áreas de investigação são as seguintes: Pesquisa Operacional multiobjetivo; Análise multicritério de apoio à decisão (MCDM/A) e a Avaliação de Desempenho. Renata é também professora colaboradora no Programa de Pós-Graduação em Ciências Ambientais (PPGCA/ UEPA).
Dentre suas experiências profissionais mais relevantes, destacam-se as descritas a seguir. Professora visitante via Eramus + na Lublin University of Technology (Polônia, 2019). International Fellowships nas seguintes áreas e instituições internacionais: Gestão de Governança Global na University of Bonn (Alemanha, 2020). Formação de Diplomatas via the Internacional Futures (IF) Program no German Council on Foreign Relations (DGAP) (Alemanha, 2020). No japão, formou-se em dois programas associados à gestão da qualidade: “Enhancement of training Management in Vocational Training Institutions (c)" (JICA-JAPAN, 2021-2022). "Quality Management and Productivity Improvement (KAIZEN) ” (JICA-JAPAN -2022) representando o Governo do Estado do Pará. Sua formação Complementar inclui formações com bolsa de estudos na United Nations Summer Academy 2022 (ONU, Alemanha). Também,graduou-se com louvor nos dois seguintes programas prestigiados da the Association of European Operational Research (EURO): 12th Eropean RO MCDA/M Summer School (EURO/UFPE, 2016); EURO PhD SCHOOL Universidad Complutente de Madrid (EURO/UCM. Espanha, 2014).

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Publicado

2024-03-21

Edição

2024: Science in Action

Seção

Articles