Exploring sustainable human manufacturing: industry 4.0, manufacturing, and green marketing for a balanced future

Explorando a manufatura humana sustentável: indústria 4.0, manufatura e marketing verde para um futuro equilibrado

Autores

Palavras-chave:

Green marketing strategies, Human industrial production, Industry 4.0, Industry 5.0, Sustainability

Resumo

This study provides a comprehensive overview of a study examining the correlation between human industrial production and sustainability, with a specific focus on the implications of Industry 4.0 (I4) and Industry 5.0 (I5) technologies. The research investigates the potential benefits of integrating I4 technologies, such as artificial intelligence and additive manufacturing, in industrial processes to optimize efficiency, reduce environmental impact, and enhance worker safety. The study highlights the significance of sustainable human manufacturing practices, including the implementation of Green innovations, fair labor conditions, and the adoption of recycled materials. These practices not only contribute to social sustainability but also foster job creation and provide essential support to local economies. Moreover, the research underscores the instrumental role played by I4 and I5 technologies in advancing industrial production efficiency, competitiveness, and collaboration through tools like the Internet of Things, big data, and artificial intelligence. The Triple Bottom Line (TBL) concept emerges as a valuable framework for evaluating companies based on their economic, social, and environmental performance. By adopting the TBL approach, businesses can promote sustainable development and achieve a balanced approach that caters to the interests of diverse stakeholders. Additionally, the study emphasizes the importance of Green marketing strategies aligned with sustainability principles and the TBL. These strategies play a crucial role in encouraging environmentally conscious choices in the market, meeting societal demands, and contributing to sustainable development goals. In conclusion, this study emphasizes the need to integrate sustainable practices and embrace technological advancements in industrial production while considering the social, environmental, and economic dimensions. The findings present vital insights for industries, policymakers, and stakeholders, guiding them in fostering sustainable human manufacturing practices and shaping a more sustainable and prosperous future.

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Biografia do Autor

Ricardo Luiz Perez Teixeira, Federal University of Itajubá, Itabira – MG, Brazil

He is an Associate Professor at the Itabira Campus of the Federal University of Itajubá, where he teaches in the Materials Engineering program. He earned his Ph.D. in Metallurgical and Materials Engineering from the Federal University of Rio de Janeiro (2011), with a cotutelle in Mechanical Engineering from the University of Porto (2011). Additionally, he holds a Master's degree in Metallurgical and Mining Engineering from the Federal University of Minas Gerais (2004) and a Bachelor's degree in Chemical Engineering from the same university (1996). He is also a Specialist in Occupational Safety Engineering from the Christiano Ottoni Foundation at the Federal University of Minas Gerais (1998). As a Higher Education professor at the Itabira Campus, he has been teaching courses related to metallic and composite materials since 2013. He is affiliated with the ABM (Brazilian Association of Metallurgy, Materials, and Mining) and ABENGE (Brazilian Association of Engineering Education).

Cynthia Helena Soares Bouças Teixeira, School of Economic Sciences, Federal University of Minas Gerais, Belo Horizonte – MG, Brazil

Specialist (2021) in Strategic Business Management from CEGE/UFMG. Doctorate (2005) and Master's (2001) in Materials Science from the Postgraduate Program in Metallurgical and Mining Engineering at UFMG. Holds a certification in Quality Engineering from ASQ (2015). Graduated (1998) in Chemical Engineering from UFMG. Chemical Technician (1991) from CEFET/MG. Has professional experience in Research & Development, Knowledge Management, Technology Transfer, and Intellectual Property in the steel industry from 2001 to 2015. Currently, operating as a Freelancer (MEI) in the Personal Care, Hygiene, and Cosmetics sector, running entrepreneurial ventures.

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Publicado

2023-08-21

Edição

2023: Integrated Knowledge

Seção

Articles