Challenges of agriculture 4.0 with socio-environmental changes: influence of consumer institutional logic
Desafios da agropecuária 4.0 com as mudanças socioambientais: influência das lógicas institucionais do consumidor
DOI:
https://doi.org/10.53660/CLM-750-23A19Palavras-chave:
Sustentabilidade, Agropecuária, TecnologiasResumo
Population growth has forced the planet to rethink attitudes towards sustainability. Meeting current and future human needs is a major challenge, as it involves trying to balance the exploitation of natural resources while meeting society's needs. This challenge becomes even greater when an exponential increase in population is observed. In this sense, one of the human needs is food, and therefore the production of beef has been the focus of study by environmentalists, due to the large occupation of areas. Thus, the main objective of this study is to understand consumer expectations according to different institutional logics and to identify the most adapted Industry 4.0 technologies to meet these requirements. For this, a bibliographical survey of the technologies used in the sector and the consumer's view of socio-environmental changes was carried out. It was observed in the results that there is a continuous need to use technologies in agriculture for monitoring, since the number of consumers concerned about the origin of the meat and an ecologically correct production has increased.
Downloads
Referências
ALEXANDER, P., ROUNSEVELL, M.D.A., DISLICH, C., DODSON, J.R., ENGSTRÖM, K., MORAN, D., 2015. Drivers for global agricultural land use change: The nexus of diet, population, yield and bioenergy. Global Environmental Changes 35, 138–147. https://doi.org/10.1016/j.gloenvcha.2015.08.011
BABA, Y.; KALLAS, Z.; COSTA-FONT, M.; GIL, J. M.; REALINI, C. E. Impact of hedonic evaluation on consumers’ preferences for beef attributes including its enrichment with n-3 and CLA fatty acids. Meat Science, v. 111, p 9-17, 2016.
BACCO, M.; BARSOCCHI, P.; FERRO, E.; GOTTA, A.; RUGGERI, M. The Digitisation of Agriculture: a Survey of Research Activities on Smart Farming. Array, p. 3-4, 2019.
BARRIUSO, A. L.; GONZÁLEZ, G. V.; DE PAZ, J. F.; LOZANO, A.; BAJO, J. Combination of multi-agent systems and wireless sensor networks for the monitoring of cattle. Sensors, v.18, n.1, p.108, 2018.
BERNARDE, P. S.; MACEDO, L. C. Impacto do desmatamento e formação de pastagens sobre a anurofauna de serapilheira em Rondônia. Iheringia, Série Zoológica, Porto Alegre, v. 98, n. 4, p. 454-459, 2008.
BEVERLAND M. B. Sustainable eating: mainstreaming plant-based diets in developed economies. Journal of Macromarketing v. 34: p. 369–82, 2014.
BLANC, S.; MASSAGLIA, S.; BORRA D.; MOSSO A.; MERLINO, V. M. Animal welfare and gender: a nexus in awareness and preference when choosing fresh beef meat? Italian Journal of Animal Science, v.19, n.1, p.410- 420, 2020.
BURNIER, P. C.; SPERS, E. E.; BARCELLOS, M. D. Role of sustainability attributes and occasion matters in determining consumers’ beef choice. Food Quality and Preference, v. 88, 2021.
CHEPKWONY, R.; BOMMEL, S. V.; LANGEVELDE, F. V. Citizen science for development: Potential role of mobile phones in information sharing on ticks and tick-borne diseases in Laikipia, Kenya. NJAS- Wageningen Journal of Life Sciences, v. 86-87, p. 123-135, 2018.
COLE, J. R.; MCCOSKEY, S. (2013) Does global meat consumption follow an environmental Kuznets curve? Sustainability: Science, Practice and Policy, v.9, n.2, p. 26-36, 2013.
COVA, B.; SKÃLÉN, P.; PACE, S. Interpersonal practice in project marketing: how institutional logics condition and change them. Journal of Business & Industrial Marketing, v. 34, n. 4, p. 723-734, 2019.
CWIKLINSKI, K.; DALTON, J. P. Advances in Fasciola hepatica research using ‘omics’ Technologies. International Journal for Parasitology, v. 48, n.5, p.321-331, 2018.
DIMAGGIO, P. J. Interest and agency in institutional theory in L.G. Zucker (Ed.), Institutional Patterns and Organizations: Culture and Environment, Ballinger Pub. Co, Cambridge, MA, pp. 3-21, 1988.
DIMAGGIO, P. J.; POWELL, W. W. A gaiola de ferro revisitada: isomorfismo institucional e racionalidade coletiva nos campos organizacionais. Revista de Administração de Empresas – RAE, São Paulo, v. 45, n. 2, p. 74-89, 2005.
DJELIC, M.-L. Marketization: From intellectual agenda to global policy making. In M.-L. Djelic, & K. Sahlin-Andersson (Eds.). Transnational governance. Cambridge: Cambridge University Press, 2006.
DORNER T. E, STRONEGGER WJ, HOFFMANN K, STEIN KV, NIEDERKROTENTHALER T. Socio-economic determinants of health behaviours across age groups: results of a cross-sectional survey. Central Eur J Med 2013; 125(9-10):261-269.
EULENSTEIN, F.; TAUSCHKE, M.; SCHINDLER, U.; MÜLLER, L.; LANA, M. A.; SCHINDLER, R.; MAYER, W. H.; DRECHSLER, H.; CREMER, N. Agricultural Land Use Systems and Groundwater Quality: Impact Assessment Using Nutrient Balances for Evaluation, Monitoring and Conservation of Natural Resources. Agriculture and Agricultural Science Procedia, v.11, p. 49-58, 2016.
EUROPEAN COMMISSION. Special Eurobarometer 468. Attitudes of European citizens towards the environment, September-October 2017. Disponível em: http://ec.europa.eu/commfrontoffice/publicopinion/index.cfm/ResultDoc/download/DocumentKy/83070. Acesso em 24/jun/2020.
FEJZIC, N.; SERIC-HARACIC, S.; MEHMEDBASIC, Z. From white coat and gumboots to virtual reality and digitalisation: where is veterinary medicine now? IOP Conference Series: Earth and Environmental Science, 2019.
FEUZ, R.; NORWOOD, F. B.; RAMANATHAN R. The spillover effect of marketing discolored beef on consumer preferences for nondiscolored beef. Journal of agricultural and applied economics, v. 52, p. 160–176, 2020.
FIDDES N. Meat: A Natural Symbol. Routledge: London and New York, 1991.
FOOD CLIMATE RESEARCH NETWORK. Action on Sustainable Diet: A best practice guideline for implementing diets that are good for people, planet and business in foodservice, 2018. Disponível em: http://www.foodservicefootprint.com/wp-content/uploads/2018/02/FoodserviceAction.pdf. Acesso em 26/jun/2020.
GERBER P. J.; STEINFELD H.; HENDERSON B. Tackling climate change through livestock – A global assessment of emissions and mitigation opportunities. Rome, Italy: Food and Agriculture Organization of the United Nations (FAO), 2013.
GERBER, P. J.; MOTTET, A.; OPIO, C. I.; FALCUCCI, A.; TEILLARD, F. Environmental impacts of beef production: Review of challenges and perspectives for durability. Meat Science, v. 109, p. 2-12, 2015.
GIESLER, M.; ELA, V. Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity. Journal of Consumer Research, v.41, n.3, p.840-57, 2014.
GUY, S.Z.Y.; BROWN, D.J.; BANKS, R.G. Data capture through Australian beef cattle and meat sheep value chains: Opportunities for enhanced feedback to commercial producers. Animal Production Science, v.58, n.8, p.1497-1503, 2018.
HO, K. L. P.; NGUYEN, C. N.; ADHIKARI, R.; MILES, M. P.; BONNEY, L. Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies. Journal of Innovation & Knowledge, v.3, p.154-163, 2018.
HOCQUETTE, J. F.; ELLIES-OURY, M. P.; LHERM, M.; PINEAU, C.; DEBLITZ, C.; FARMER, L. Current situation and future prospects for beef production in Europe — A review. Asian-Australasian Journal of Animal Sciences, v. 31, n. 7, p. 1017-1035, 2018.
JÄNICKE, M. On ecological and political modernisation. In A. P. J. Mol, D. A. Sonnenfeld, & G. Spaargaren, The ecological modernisation reader: Environmental reform in theory and practice, Routledge, New York, NY, p. 28-41, 2009.
KLERKX, L.; ROSE, D. Dealing with the game-changing technologies of Agriculture 4.0: How do. We manage diversity and responsibility in food system transition pathways? Global Food Security, v. 24, 2020.
LEENAERT, T. How Create a Vegan World: a Pragmatic Approach Latern Books. New York, 2017.
LEWIS, A. C.; CARDY, R. L.; HUANG, L. S. R. Institutional theory and HRM: A new look. Human Resource Management Review, v. 29, n. 3, p.316-335, 2019.
MAROTO-MOLINA, F.; NAVARRO-GARCÍA, J.; PRÍNCIPE-AGUIRRE, K.; GÓMEZ-MAQUEDA, I.; GUERRERO-GINEL, J.E.; GARRIDO-VARO, A.; PÉREZ-MARÍN, D.C. A low-cost IOT-based system to monitor the location of a whole herd. Sensors, v.19, n. 10, 2019.
MARX, K. O capital: crítica da economia política; Livro terceiro - o processo global da produção capitalista. 2. ed. São Paulo: Nova Cultural, v. 1, 1986.
MEYER, J. W.; ROWAN, B. Institutionalized organizations: formal structures as myth and ceremony. American Journal of Sociology, Chicago, v. 83, n. 2, p. 340-363, 1977.
MIRANDA-DE-LA-LAMA G. C.; ESTEVEZ-MORENO L. X.; SEPULVEDA W. S.; ESTRADA-CHAVERO M. C.; RAYAS-AMOR A. A.; VILLARROEL M.; MARIA G. A. Mexican consumers’ perceptions and attitudes towards farm animal welfare and willingness to pay for welfare friendly meat products. Meat Science. v.125, p. 106-113, 2017.
NGOWI, E.; MWAKALOBO, A.; MWAMFUPE, D. Making ICTs work for agro-pastoral livelihood: Using the telecentre as learning tool for agro-pastoralists communities in Tanzania. Journal of Sustainable Development; v.8, n.2, 2015.
NIEDERLE, P; LOCONTO, A.; LEMEILLEUR, S; DORVILLE, C. Social movements and institutional change in organic food markets: Evidence from participatory guarantee systems in Brazil and France. Journal of Rural Studies, v.78, p. 282-291, 2020.
NIEDERLE, P.; SCHUBERT, M. N. How does veganism contribute to shape sustainable food systems? Practices, meanings and identities of vegan restaurants in Porto Alegre, Brazil, Journal of Rural Studies, v. 78, p. 304-313, 2020.
NILSSON, M.; GRIGGS, D.; VISBECK, M. Policy: map the interactions between Sustainable Development Goals. Nature, v. 534, p. 320-322, 2016.
NORTH, D. C. Institutions, institutional change and economic performance. Cambridge University Press, 1990.
OWEN-SMITH, J.; POWELL, W. W. The SAGE handbook of organizational institutionalism, 2008.
RIOS-NÜÑES, S. M.; COQ-HUELVA, D.; GARCIA-TRUJILLO, R. The Spanish livestock model: A coevolutionary analysis, v. 93, p. 342-350, 2013.
ROBLEK, V.; MEŠKO, M.; KRAPEŽ, A. A Complex View of Industry 4.0. SAGE Open, v. 6, n. 2, p. 1-11, 2016.
SANS, P.; COMBRIS, P. World meat consumption patterns: An overview of the last fifty years (1961–2011). Meat Science, v. 109, p. 106-111, 2015.
SANTOS, L. R.; SILVA, R. C. M.; CHAUVEL, M. A. Anticonsumo no brasil: investigando a percepção dos anticonsumidores de carne vermelha. REMark - Revista Brasileira de Marketing. v. 12, n. 3, p. 23-44, 2013.
SCOTT, W. R. Institutional theory. Encyclopedia of Social Theory, George Ritzer, ed. Thousand Oaks, CA: Sage, 2004.
STAMPA, E.; SCHIPMANN-SCHWARZE, C.; HAMM, U. Consumer perceptions, preferences, and behavior regarding pasture-raised livestock products: A review. Food Quality and Preference, v. 82, 2020.
STUBBS, R. J.; SCOTT, S. E.; DUARTE C. Responding to food, environment and health challenges by changing meat consumption behaviours in consumers. Nutrition Bulletin, v. 43, p. 125–134, 2018.
THORNTON, P. H., & OCASIO, W. Institutional logics and the historical contingency of power in organizations: executive succession in the higher education publishing industry. American Journal of Sociology, n. 105, v. 3, p. 801-843, 1999.
THORNTON, P.; OCASIO, W.; LOUNSBURY, M. The institutional logics perspective: a new approach to culture, structure and process. New York: The Oxford University, 2012. 304 p.
THOMANN, E.; LIEBERHERR, E.; INGOLD, K. Torn between state and marketing: Private policy implementation and conflicting institutional logics. Policy and Society, v. 35, n. 1, p. 57-69, 2016.
UNITED NATIONS DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS, POPULATION DIVISION. World Population Prospects: The 2015 Revision, Key Findings and Advance Tables. In Working Paper, 2015.
WARDLE J.; PARMENTER K.; WALLER J. Nutrition knowledge and food intake. Appetite, v.34, p. 269–75, 2000.
World Bank. 2015. World Development Report 2015: Mind, Society, and Behavior. Washington, DC: World Bank. doi: 10.1596/978-1-4648-0342-0.
YUNES, M. C.; KEYSERLINGK, M. A. G.; HÖTZEL, N. J. Brazilian Citizens’ Opinions and Attitudes about Farm Animal Production Systems. Animals, v. 7, n. 75, p 1-15, 2017.
ŻAKOWSKA-BIEMANS, S.; PIENIAK, Z.; GUTKOWSKA, K.; WIERZBICKI, J.; CIESZYŃSKA, K.; SAJDAKOWSKA, M.; KOSICKA-GĘBSKA, M. Beef consumer segment profiles based on information source usage in Poland. Meat Science, v. 124, p. 105-113, 2017.
ZHANG, L.; KIM, J.; LEE, Y. The platform development of a real-time momentum data collection system for livestock in wide grazing land. Eletronics, v.7, n.5, p.71, 2018.
