Exploring sustainable human manufacturing: industry 4.0, manufacturing, and green marketing for a balanced future
Explorando a manufatura humana sustentável: indústria 4.0, manufatura e marketing verde para um futuro equilibrado
DOI:
https://doi.org/10.53660/CLM-1784-23M18Palavras-chave:
Green marketing strategies, Human industrial production, Industry 4.0, Industry 5.0, SustainabilityResumo
This study provides a comprehensive overview of a study examining the correlation between human industrial production and sustainability, with a specific focus on the implications of Industry 4.0 (I4) and Industry 5.0 (I5) technologies. The research investigates the potential benefits of integrating I4 technologies, such as artificial intelligence and additive manufacturing, in industrial processes to optimize efficiency, reduce environmental impact, and enhance worker safety. The study highlights the significance of sustainable human manufacturing practices, including the implementation of Green innovations, fair labor conditions, and the adoption of recycled materials. These practices not only contribute to social sustainability but also foster job creation and provide essential support to local economies. Moreover, the research underscores the instrumental role played by I4 and I5 technologies in advancing industrial production efficiency, competitiveness, and collaboration through tools like the Internet of Things, big data, and artificial intelligence. The Triple Bottom Line (TBL) concept emerges as a valuable framework for evaluating companies based on their economic, social, and environmental performance. By adopting the TBL approach, businesses can promote sustainable development and achieve a balanced approach that caters to the interests of diverse stakeholders. Additionally, the study emphasizes the importance of Green marketing strategies aligned with sustainability principles and the TBL. These strategies play a crucial role in encouraging environmentally conscious choices in the market, meeting societal demands, and contributing to sustainable development goals. In conclusion, this study emphasizes the need to integrate sustainable practices and embrace technological advancements in industrial production while considering the social, environmental, and economic dimensions. The findings present vital insights for industries, policymakers, and stakeholders, guiding them in fostering sustainable human manufacturing practices and shaping a more sustainable and prosperous future.
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